About MedAlly

Our Mission

We believe physicians deserve to practice medicine on their own terms: with better work-life balance, stronger patient relationships, and financial stability. MedAlly exists to take the membership billing off their desk so the practice runs on very little day to day work.

Meet Our Leadership

Adam El-Gerbi

Founder & CEO

Adam brings over 15 years of technology leadership and a unique insider's perspective to MedAlly. For more than five years, he consulted directly with one of the nation's leading concierge medicine platforms, working across every critical function from billing and sales to patient onboarding, cancellations, and IT infrastructure. As a senior consultant collaborating with the CEO and department heads, he gained comprehensive, hands-on experience in all aspects of concierge medicine operations. This 360-degree view of the business gave him deep insights into what makes concierge transitions succeed, and where existing solutions fall short on both pricing and physician support.

Before founding MedAlly, Adam led technical transformations across multiple industries, from healthcare to real estate, to entertainment and accounting, giving him a comprehensive understanding of both scale operations and agile innovation. His expertise in payment processing, healthcare tech, and data systems combined with his firsthand knowledge of concierge medicine operations enables MedAlly to offer physicians the strategic guidance and technical excellence that comes from years of seeing what truly works. Through his consulting experience, Adam was surprised to discover the high fees physicians were paying for concierge medicine services and recognized that far greater efficiency and value could be delivered to doctors who invested years in medical school and decades building their practices. This realization inspired him to create MedAlly as a true partnership that respects both physicians' expertise and their investment in their careers.

Andrey Tyurin

Co-Founder & CTO

Andrey brings over 20 years of software engineering excellence to lead our technology vision. With a Master's degree in Applied Mathematics and Informatics, he combines strong theoretical foundations with extensive hands-on experience across the full technology stack. His expertise spans cloud infrastructure (GCP, Kubernetes, Docker), enterprise integrations (Salesforce, Oracle, MS Dynamics), and modern development practices including microservices architecture and CI/CD pipelines. He spearheaded critical initiatives including designing scalable cloud infrastructure, implementing machine learning solutions for text classification, and leading the integration of major CRM platforms. Andrey has a proven track record of optimizing system performance while mentoring other software engineers and driving technical innovation. His experience ranges from building payment systems, real-time communication platforms, AI-powered chatbots, NLP services to implementing working MVP concepts from scratch.

As CTO, Andrey focuses on building scalable, secure, and innovative technology solutions while fostering a culture of technical excellence and continuous improvement.

Our Story

MedAlly was born from a simple observation: physicians transitioning to concierge medicine were paying too much for services that could be delivered better and more efficiently. After spending over five years consulting with one of the industry's largest concierge medicine companies, our founders gained deep operational expertise while identifying critical gaps in how physicians were being served particularly in pricing transparency and personalized support.

We built MedAlly with a clear vision: leverage our insider knowledge and modern technology to create a more efficient, physician-centered platform. Our lean operations and automated systems are what let us run this at a flat monthly fee plus a share of collections, rather than the percentages this market has been charging. Having worked across every aspect of concierge medicine transitions from initial consultations to long-term patient retention we understand exactly what physicians need to succeed. Our platform combines this hard-won expertise with cutting-edge technology, ensuring each practice receives customized solutions rather than one-size-fits-all packages. At MedAlly, we are not just another vendor. We understand the mechanics of a membership practice because our founders spent years inside one of the largest platforms in this market before building ours.

Our Core Values

Physician-First Approach

Every decision we make starts with one question: How does this benefit the physician and their practice?

Transparency & Trust

We believe in honest partnerships, clear communication, and no hidden surprises in our relationships.

Innovation with Purpose

Technology should simplify, not complicate. We innovate to make concierge medicine accessible and manageable.